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Insights & resources

Practical advice on SEO, web performance, lead generation, and growing your business online — written by engineers who've been building on the web for over 15 years.

March 24, 2026 Adam Booth

Google Local Ads: What They Are, What They Cost, and Whether They're Worth It

Google Local Services Ads put your business at the very top of search results with a Google Guaranteed badge. Here's how they work, what they cost, and how to decide if they make sense for your business.

March 22, 2026 Adam Booth

What Is an AI Audit — and Why Your Business Needs One

AI is changing how businesses operate, but most owners don't know where to start. An AI audit maps your workflows and shows you exactly where automation can save you time and money.

March 18, 2026 Adam Booth

2 Ways to Get Into Search Engines: Paid Ads vs. Website Optimization

There are two ways to show up in search results: pay for ads or earn your spot with SEO. Here's an honest look at both — and how to decide where to put your money.

March 17, 2026 Adam Booth

Why Every Local Business Needs a Google Business Profile

Your Google Business Profile is often the first thing potential customers see. If it's missing or neglected, you're handing leads to your competitors. Here's why it matters and how to make it work for you.

March 17, 2026 Adam Booth

Why SEO Matters: The Foundation of Every Successful Website

SEO isn't optional — it's the difference between a website that generates leads and one that collects dust. Learn why search engine optimization should be baked into every business website from day one.

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